01
Outside General Counsel
Practical, ongoing legal guidance for leadership teams that need an experienced legal voice without adding a full-time executive.
- Commercial agreements↗
- Risk and compliance↗
- Executive counsel↗
Dallas, Texas
Business counsel for ideas worth protecting.
Strategic general counsel and intellectual property guidance for founders, executives, and growing companies.
Business-firstLegal advice grounded in what you are building
Direct accessSenior counsel, without layers of handoffs
LALawrence AveryFounder & Principal Counsel
DALLAS • TEXAS • COUNSEL
LEGAL ADVICE SHOULD MOVE AT THE SPEED OF THE BUSINESS.
Your legal strategy should clarify the path forward, not become another obstacle in it.
Avery Counsel brings an in-house perspective to outside counsel. The work starts with your goals, then shapes practical legal protection around them.
↘Areas of counsel
Legal judgment for the decisions that shape your company.
Focused counsel for businesses whose value is tied to their ideas, relationships, technology, and reputation.
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Intellectual Property
Strategy that treats your ideas, brand, content, and technology as business assets, from early protection through commercialization.
- Trademark strategy↗
- Copyright and licensing↗
- Trade secret protection↗
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Technology & Transactions
Clear-eyed counsel for deals where software, data, ownership, and growth expectations meet the fine print.
- SaaS and vendor contracts↗
- IP due diligence↗
- Data and AI issues↗
A better counsel model
Close enough to understand the business. Independent enough to see what is coming.
The strongest legal work rarely begins with a crisis. It begins with context, early conversations, and counsel who understands how the company makes decisions.
Talk through the fit ↗01
Understand the business
Strategy, revenue, people, risk tolerance, and the pressure behind the decision.
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Define what matters
Separate material legal exposure from issues that can be managed with a sensible business process.
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Build the path forward
Clear options, direct recommendations, and documents designed for how the business actually operates.
Meet Lawrence
Counsel shaped by an in-house point of view.
Lawrence advises leaders at the intersection of growth, intellectual property, and day-to-day business decisions.
His approach is built for executives who want legal issues explained plainly, options framed honestly, and advice connected to the commercial reality of the company. Every engagement is led directly by Lawrence, from the first conversation through the final decision.
BASED INDallas, Texas
FOCUSIP & General Counsel
Practical insight
For leaders building valuable things.
IP
INTELLECTUAL PROPERTY · 7 MIN READ
The IP ownership question every growing company should answer early
Read the perspective ↗Common questions
Before we talk.
Useful context for deciding whether this counsel model fits your business.
Fractional general counsel gives a company recurring access to senior legal guidance for a predictable scope and cadence. It can be a strong fit for growing businesses that have regular legal needs but are not ready for a full-time in-house attorney.
Earlier than most businesses expect. The best time is before a new name launches, valuable information is shared, software is commissioned, or a licensing deal is signed. Early review usually creates more options and cleaner ownership.
Yes. The practice is based in Dallas and is designed to work efficiently with leadership teams throughout Texas and beyond, subject to the needs and jurisdiction of each matter.
We discuss the business, the immediate issue, and what a useful working relationship would look like. No attorney-client relationship is formed until conflicts are cleared and an engagement agreement is signed.
Start a conversation
Bring the business question. We will start there.
Share a little about what you are working through. You will receive a direct response within one business day.